The TryHrd Mentality
It’s OK to TryHrd.
We’re not just a clothing brand, we’re a movement. TryHrd was built for the ones who care too much, try too hard, and keep showing up even when no one’s watching.
In a world that celebrates “cool” detachment, we champion effort, discipline, and resilience.
Founded by Mwai Phiri with nothing but a vision, a minimal investment, and relentless drive, TryHrd is living proof that greatness doesn’t come from having it all, it comes from making the most with what you have.
This brand was built brick by brick, through grit, resourcefulness, and an obsession with doing it right. No handouts. Just hard work, belief, and action.
Not Just Clothing, A Movement.
TryHrd is bigger than fabric. It’s a community of people who believe in growth, hustle, and showing up for themselves and each other.
Every piece we release is made by hardworking people who care, who put passion into their craft and value quality that reflects the grind behind it.
We design with purpose, not hype. Every release means something. Every drop pushes the mission forward.
When you wear TryHrd, you’re not just making a fashion statement, you’re declaring who you are. Part of something real. Something built from effort, not ego.
The Message
Trying hard isn’t weakness, it’s courage. It’s purpose. It’s power.
In a world that glorifies detachment and effortless cool, TryHrd exists for the ones who show up, give their all, and keep pushing when no one’s watching.
We’re here to prove that effort is strength. That caring deeply about your work, your growth, your people isn’t something to hide. It’s something to lean into.
TryHrd is about betting on yourself in a world that’s scared to care. It’s about choosing discipline over excuses, showing love through action, and standing tall in your ambition.
So if they’ve ever called you “too intense,” “too focused,” or told you to chill, this is your reminder:
It’s OK to TryHrd.