The TryHrd Mentality
It’s OK to TryHrd.
We’re not just a clothing brand—we’re a movement. TryHrd was built for the ones who care too much, try too hard, and keep showing up even when no one’s watching.
In a world that celebrates “cool” detachment, we champion effort, discipline, and resilience.
Founded by Mwai Phiri with nothing but a vision, a minimal investment, and relentless drive, TryHrd is living proof that greatness doesn’t come from having it all—it comes from making the most with what you have.
This brand was built brick by brick—through grit, resourcefulness, and an obsession with doing it right. No handouts. Just hard work, belief, and action.
Not Just Clothing, A Movement
TryHrd is bigger than fabric. It’s a community of people who believe in growth, hustle, and showing up for themselves and each other.
Every piece we release is made by hardworking people who care—who put passion into their craft and value quality that reflects the grind behind it.
We design with purpose, not hype. Every release means something. Every drop pushes the mission forward.
When you wear TryHrd, you’re not just making a fashion statement—you’re declaring who you are. Part of something real. Something built from effort, not ego.
The Message
Trying hard isn’t weakness — it’s courage. It’s purpose. It’s power.
In a world that glorifies detachment and effortless cool, TryHrd exists for the ones who show up, give their all, and keep pushing when no one’s watching.
We’re here to prove that effort is strength. That caring deeply — about your work, your growth, your people — isn’t something to hide. It’s something to lean into.
TryHrd is about betting on yourself in a world that’s scared to care. It’s about choosing discipline over excuses, showing love through action, and standing tall in your ambition.
So if they’ve ever called you “too intense,” “too focused,” or told you to chill — this is your reminder:
It’s OK to TryHrd.
Think You Should Quit Collection
This was the first ever TryHrd drop, and it still hits the hardest.
The TYSQ Collection features premium puff-print hoodies and sweatpants, designed for those who keep going even when everything — and everyone — tells them to stop.
The bold back print on the hoodie is a statement. Not just about style, but about identity. It’s a badge of honor for the people who grind, fail, try again, and keep going anyway.
This collection embodies the core values of TryHrd: grit, consistency, and showing up when it’s hardest.
Born A RockStar Collection
Originally released under BARS Collective, Mwai’s first brand, this collection marked a moment in time — the 2023 drop named after Mwai’s debut album “Born A RockStar.”
It’s loud, confident, and unapologetically self-expressive. This drop is for the bold. The ones who walk into a room and don’t need to say a word.
It reminds you to take up space. Be proud of your story. And wear your identity like armor.
Now under the TryHrd umbrella, it lives on as a tribute to creativity, individuality, and fearless self-belief.
Summer Strive Collection
Clean. Simple. Powerful.
The Summer Strive Collection is all about essentials — the pieces you can wear every day but still feel like you’re part of something greater.
It includes the TryHrd T-Shirt and the TryHrd Crop Top, perfect for anyone just joining the movement.
This collection is for the newest members of the TryHrd family. It represents the beginning of the journey — where commitment starts, and the grind becomes a lifestyle.